ANDREW SURMANI
© Andrew Surmani. All Rights Reserved.
ANDREW SURMANI
Business Coach | Executive | Entrepreneur
Educator | Author | Public Speaker
About
A life dedicated to pursuing 3 great passions: music, business, and education.
Background
Executive, Educator and Author
I have been blessed to work with some of the greatest companies in the world and travel to 42 states and 27 countries for music and business.
I have been fortunate to have launched some of the most respected educational music publications in the world, including Alfred's Essentials of Music Theory, a curriculum that I co-authored. I love working with companies who take pride in their people, their products, and their customers.
Services
Willing to work with companies who take pride in their people, products, and customers.
I can help companies in many ways: through implementing successful marketing and B2B and B2C sales campaigns. I have experience in acquisitions, mergers, strategic planning, management, team building, product development, brand management, international sales and marketing, strategic market analysis, higher education, and non-profit management and governance.
Bio
Andrew Surmani is President & CEO of Surmani Business Coaching, helping leaders to get what they want from their businesses. He also serves as Professor of Music Industry Studies, and Academic Lead of the Master of Arts in Music Industry Administration degree program at California State University, Northridge. He is also served as CEO of Caleb Chapman's Soundhouse, a contemporary music training program with the aim of fostering professionalism, teamwork, and the development of critical life skills through performing, recording, touring, and mentoring by top tier industry professionals.
Prior to joining the Soundhouse, Surmani worked for more than 30 years in the music industry, most notably as Chief Marketing Officer for Alfred Music, overseeing global sales and marketing operations. As the Vice President of Marketing and School & Church Team Leader for Alfred Music, he helped consolidate company operations following the largest acquisition in print music publishing history (Alfred’s purchase of Warner Brothers Publications), launched and oversaw major product lines, introduced innovative marketing campaigns and expanded into global markets. While leading this division for Alfred, the company launched some of its most successful product lines, including Accent on Achievement, Strictly Strings, Choral Designs, Alfred Pop Choral, Alfred's Essentials of Music Theory and the revolutionary new customizable band and string methods, Sound Innovations.
Surmani also works as a freelance musician, and has performed in the Montreux (Switzerland), Istanbul (Turkey), Juan-les-Pins (France), Jazz à Vienne (France), Umbria (Italy), Jazz Aldia (Spain), Lake Biwa (Japan), and Wigan (England) international jazz festivals. He has performed in the concert halls of Carnegie Hall, David Geffen Hall and Alice Tully Hall at Lincoln Center. Additionally, he led a band and played lead trumpet in two shows at Walt Disney World, and also managed high school groups on tour to Hawaii and Japan for a music production company.
A co-author of the best-selling series, Alfred's Essentials of Music Theory, Surmani has also published articles in educational and music industry journals, and has conducted workshops on music education and industry topics throughout the world.
Surmani was a Founding Board Member and Past President of the international Jazz Education Network (JEN), a 501(c)(3) non-profit organization. In addition, he serves on the Music Technology Advisory Board at Indiana University/Purdue University Indianapolis (IUPUI), the Technology through Music Education (TI:ME) Advisory Board, the College Music Society Editorial Board and was Founder and Past President of the MATES Foundation, a 501(c)(3) non-profit corporation formed to support a new arts and technology charter school in Thousand Oaks, California.
Surmani holds a Bachelor of Music degree in Trumpet Performance and a Master of Business Administration degree (M.B.A.) from California State University, Northridge.
Executive and Educational Experience
Surmani Business Coaching
President & CEO (2019-Present)
I help business owners achieve all that they can from their company. I do that by providing a complete system with simple tools to help them define 3 things I call WHY.
1. Why do you exist?
2. How do you achieve success?
3. Your Team’s strengths and interactions
California State University, Northridge
Professor of Music Industry Studies (2012-Current)
Teach undergraduate and graduate students in one of the top music industry programs in the world with over 170 music industry majors working towards bachelors and masters degrees. Academic Lead of the Master of Arts in Music Industry Administration program. Teach Music Industry Foundations and Music Industry Developments (covering music publishing, recording, live performance, music in media, and music products), Current Trends in the Music Industry (covering fan interaction through social media, ticketing, and artist management), History of Jazz and History of Popular Music in America. Tenured.
Caleb Chapman's Soundhouse
Chief Executive Officer (2017-2021)
Caleb Chapman's Soundhouse has a very successful, award-winning business model that has been operating in Salt Lake City for 19 years, and Denver for 2 years. As CEO, it is my goal to build a global franchise operation alongside Caleb Chapman, Founder and Chairman, and Rick Drumm, our business partner, to give musicians everywhere, and of all ages, the opportunity to regularly perform contemporary music, with unique opportunities to perform, tour, and record.
Alfred Music
Chief Marketing Officer (1988-2017)
Measure and track ROI, identifying the percentage of the market-value generated by brands, and estimating the financial value of investments in brand equity. Effectively manage end-to-end processes, from gathering and analyzing customer data, to planning, budgeting, and managing the creative product process, to executing targeted customer communications and measuring campaign results.
Author
Bestselling publications including Alfred's Essentials of Music Theory series.
Essentials of Music Theory:
Book 1, All Musicians (Book)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Book 1 (Lessons 1-25): Staff, Notes and Pitches * Treble & Bass Clefs * Grand Staff & Ledger Lines * Note Values * Measure, Bar Line and Double Bar * 2/4, 3/4 & 4/4 Time Signatures * Whole, Half & Quarter Notes/Rests * Dotted Half & Quarter Notes * Ties & Slurs * Repeat Sign, 1st & 2nd Endings * Eighth Notes & Rests * Dynamic Signs, Tempo Marks & Articulation * D.C., D.S., Coda & Fine * Flats, Sharps & Naturals * Whole & Half Step, Enharmonic Notes.
Essentials of Music Theory:
Book 2, All Musicians (Book)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Book 2 (Lessons 25-50): Tetrachords & Major Scales * Key Signatures * Chromatic Scale * Intervals, Circle of Fifths * Perfect, Major & Minor Intervals * Augmented & Diminished Intervals * Solfège & Transposition * Sixteenth Notes & Rests * Dotted Eighth Notes & Eighth Note Triplets * Common Time & Cut Time * 3/8 & 6/8 Time Signatures * Pick-up Notes & Syncopation * Primary & Major Triads * Scale Degree Names * Dominant 7th Chord.
Essentials of Music Theory:
Book 3, All Musicians (Book)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Book 3 (Lessons 51-75): 1st & 2nd Inversions of Triads * Inversions of V7 Chords * Figured Bass * Major Chord Progressions * Minor Scales, Minor Triads * Augmented & Diminished Triads * Primary Triads in Minor Keys * Minor Chord Progressions * Modes * Harmonizing a Melody in Major and Minor Keys * Broken Chords & Arpeggiated Accompaniments * Passing and Neighboring Tones * Composing a Melody in Major and Minor Keys * 12-Bar Blues Chord Progression & Blues Scale * Basic Forms of Music.
Essentials of Music Theory: Complete, All Musicians
(Book & Ear Training CDs)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Alfred's Essentials of Music Theory is designed for students of any age, whether listeners or performers, who want to have a better understanding of the language of music. In this all-in-one theory course, you will learn the essentials of music through concise lessons, practice your music reading and writing skills in the exercises, improve your listening skills with the ear-training CDs (available separately or as a Book & CD combo), and test your knowledge with a review that completes each unit. Includes Books 1-3 in a spiral-bound format.
Essentials of Music Theory:
Book 1, Alto Clef Edition (Book)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Book 1 (Lessons 1-25): Staff, Notes and Pitches * Treble & Bass Clefs * Grad Staff & Ledger Lines * Note Values * Measure, Bar Line and Double Bar * 2/4, 3/4 & 4/4 Time Signatures * Whole, Half & Quarter Notes/Rests * Dotted Half & Quarter Notes * Ties & Slurs * Repeat Sign, 1st & 2nd Endings * Eighth Notes & Rests * Dynamic Signs, Tempo Marks & Articulation * D.C., D.S., Coda & Fine * Flats, Sharps & Naturals * Whole & Half Step, Enharmonic Notes.
Essentials of Music Theory:
Book 2, Alto Clef Edition (Book)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Book 2 (Lessons 25-50): Tetrachords & Major Scales * Key Signatures * Chromatic Scale * Intervals, Circle of Fifths * Perfect, Major & Minor Intervals * Augmented & Diminished Intervals * Solfège & Transposition * Sixteenth Notes & Rests * Dotted Eighth Notes & Eighth Note Triplets * Common Time & Cut Time * 3/8 & 6/8 Time Signatures * Pick-up Notes & Syncopation * Primary & Major Triads * Scale Degree Names * Dominant 7th Chord.
Essentials of Music Theory:
Book 3, Alto Clef Edition (Book)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Book 3 (Lessons 51-75): 1st & 2nd Inversions of Triads * Inversions of V7 Chords * Figured Bass * Major Chord Progressions * Minor Scales, Minor Triads * Augmented & Diminished Triads * Primary Triads in Minor Keys * Minor Chord Progressions * Modes * Harmonizing a Melody in Major and Minor Keys * Broken Chords & Arpeggiated Accompaniments * Passing and Neighboring Tones * Composing a Melody in Major and Minor Keys * 12-Bar Blues Chord Progression & Blues Scale * Basic Forms of Music.
Essentials of Music Theory:
Complete, Alto Clef Edition (Book)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Alfred's Essentials of Music Theory is designed for students of any age, whether listeners or performers, who want to have a better understanding of the language of music. In this all-in-one theory course, you will learn the essentials of music through concise lessons, practice your music reading and writing skills in the exercises, improve your listening skills with the available ear-training CDs (sold separately), and test your knowledge with a review that completes each unit. This Alto Clef edition includes primarily alto clef examples, but also presents treble and bass clef examples. Includes Books 1-3 in a spiral-bound format. The comb binding creates a lay-flat book that is perfect for study and performance.
Essentials of Music Theory: Complete, Alto Clef Edition
(Book & Ear Training CDs)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Alfred's Essentials of Music Theory is designed for students of any age, whether listeners or performers, who want to have a better understanding of the language of music. In this all-in-one theory course, you will learn the essentials of music through concise lessons, practice your music reading and writing skills in the exercises, improve your listening skills with the available ear-training CDs (sold separately), and test your knowledge with a review that completes each unit. This Alto Clef edition includes primarily alto clef examples, but also presents treble and bass clef examples. Includes Books 1-3 in a spiral-bound format. The comb binding creates a lay-flat book that is perfect for study and performance.
Essentials of Music Theory:
Ear Training CDs (Books 1 & 2)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Alfred's Essentials of Music Theory is designed for students of any age, whether listeners or performers, who want to have a better understanding of the language of music. In this all-in-one theory course, you will learn the essentials of music through concise lessons, practice your music reading and writing skills in the exercises, improve your listening skills with the available ear-training CDs (sold separately), and test your knowledge with a review that completes each unit. The Ear-Training CDs include recordings of acoustic instruments to be used with the Student Books in the series. These Ear-Training CDs correlate with Volumes 1 & 2 of the Student Books.
Essentials of Music Theory:
Ear Training CDs (Book 3)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Alfred's Essentials of Music Theory is designed for students of any age, whether listeners or performers, who want to have a better understanding of the language of music. In this all-in-one theory course, you will learn the essentials of music through concise lessons, practice your music reading and writing skills in the exercises, improve your listening skills with the available ear-training CDs (sold separately), and test your knowledge with a review that completes each unit. The Ear-Training CDs include recordings of acoustic instruments to be used with the Student Books in the series. This Ear-Training CD correlates with Volume 3 of the Student Books.
Essentials of Music Theory:
Ear Training CDs (Books 1-3)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The Ear-Training CDs include recordings of acoustic instruments to be used with the Student Books in the series. These Ear-Training CDs correlate with Volume 1-3 (Complete) of the Student Books.
Essentials of Music Theory:
Flash Cards (Note Naming)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
This exciting Flash Card set includes 60 note naming cards, containing 96 notes and rests in the alto, treble and bass clefs. It is organized into 4 progressive sets and may be used with any beginning music theory course. Correlated with Essentials of Music Theory, Book 1, and Volume 1 of the Computer Software.
Essentials of Music Theory:
Flash Cards (Rhythm)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
This exciting Flash Card set includes 48 rhythm flash cards, containing 96 rhythm patterns. It is organized into 4 progressive sets and may be used with any beginning music theory course. Correlated with Essentials of Music Theory, Book 1, and Volume 1 of the Computer Software.
Essentials of Music Theory:
Flash Cards (Key Signature)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
These exciting Flash Card sets include 48 key signature cards each. They use Treble, Bass and Alto clefs. They are organized into 6 sets and may be used with any beginning music theory course. Correlated with Essentials of Music Theory, Books 2 & 3, and Volumes 2 & 3 of the Computer Software.
Essentials of Music Theory:
Double Bingo (Note Naming)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The Double Bingo games feature two games per side of each player card - one in orange and the other in purple. Play the orange game, play the purple game then play the two games together. Flip it over and do the same---that gives you 6 games altogether per set! Each set includes 35 player cards and 4 caller cards.
Essentials of Music Theory:
Double Bingo (Rhythm)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The Double Bingo games feature two games per side of each player card - one in orange and the other in purple. Play the orange game, play the purple game then play the two games together. Flip it over and do the same---that gives you 6 games altogether per set! Each set includes 35 player cards and 4 caller cards.
Essentials of Music Theory:
Double Bingo (Key Signature)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The Double Bingo games feature two games per side of each player card---one in orange and the other in purple. Play the orange game, play the purple game then play the two games together. Flip it over and do the same---that gives you 6 games altogether per set! Each set includes 35 player cards and 4 caller cards.
Essentials of Music Theory:
Teacher's Answer Key (Book)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The Teacher's Answer Key is a spiral-bound book that includes answers for the Lesson and Review pages as well as music for the Ear-Training pages in Volumes 1-3 of the Student Books.
Essentials of Music Theory:
Teacher's Answer Key (Book / CDs)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
In this all-in-one theory course, you will learn the essentials of music through concise lessons, practice your music reading and writing skills in the exercises, improve your listening skills with the available ear-training CDs (included with this item), and test your knowledge with a review that completes each unit. The Teacher's Answer Key is a spiral-bound book that includes answers for the Lesson and Review pages as well as music for the Ear-Training pages in Volumes 1-3 of the Student Books.
Essentials of Music Theory:
Teacher's Activity Kit (Book 1)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The Teacher's Activity Kit for Volume 1 includes five reproducible activities for each of the six units in Volume 1 of the Student Books. The wide variety of activities includes Music Crossword Puzzles, Note Naming, Matching Games, Musical Math, Word Scrambles, and others for a total of 30 Activities in all. There is also one Test per Unit that covers all the theory concepts introduced in that Unit. Each reproducible page includes scoring boxes to help the instructor grade the page.
Essentials of Music Theory:
Teacher's Activity Kit (Book 2)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The Teacher's Activity Kit for Volume 2 includes five reproducible activities for each of the six units in Volume 2 of the Student Books. The wide variety of activities includes Music Crossword Puzzles, Note Naming, Matching Games, Musical Math, Word Scrambles, and others for a total of 30 Activities in all. There is also one Test per Unit that covers all the theory concepts introduced in that Unit. Each reproducible page includes scoring boxes to help the instructor grade the page.
Essentials of Music Theory:
Teacher's Activity Kit (Book 3)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The Teacher's Activity Kit for Volume 3 includes five reproducible activities for each of the six units in Volume 3 of the Student Books. The wide variety of activities includes Music Crossword Puzzles, Note Naming, Matching Games, Musical Math, Word Scrambles, and others for a total of 30 Activities in all. There is also one Test per Unit that covers all the theory concepts introduced in that Unit. Each reproducible page includes scoring boxes to help the instructor grade the page.
Essentials of Music Theory:
Teacher's Activity Kit (Complete)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The Teacher's Activity Kit Complete for Volumes 1-3 includes five reproducible activities and one test for each of the 18 units in Volumes 1-3 of the Student Books. The wide variety of activities includes Music Crossword Puzzles, Note Naming, Matching Games, Musical Math, Word Scrambles, and others for a total of 90 Activities and 18 Tests in all. There is also one Test per Unit that covers all the theory concepts introduced in that Unit. Each reproducible page includes scoring boxes to help the instructor grade the page.
Essentials of Music Theory 3.0:
Student 1 (CD-ROM PC/MAC)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The award-winning theory software, Alfreds Essential's of Music Theory, is now available in a new and updated Version 3! This software features a fresh new interface and more activities to teach students everything they need to know about music. Appropriate for ages 8 to Adult. PC/Mac compatible.
Volume 1 (Lessons 1-25).Essentials of Music Theory 3.0:
Student 1-3 (CD-ROM PC/MAC)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The award-winning theory software, Alfreds Essential's of Music Theory, is now available in a new and updated Version 3! This software features a fresh new interface and more activities to teach students everything they need to know about music. Appropriate for ages 8 to Adult. PC/Mac compatible.
Volume 1-3 (Lessons 1-75).Essentials of Music Theory 3.0:
Educator 1 (CD-ROM PC/MAC)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The award-winning theory software, Alfreds Essential's of Music Theory, is now available in a new and updated Version 3! This software features a fresh new interface and more activities to teach students everything they need to know about music. Appropriate for ages 8 to Adult. PC/Mac compatible.
Volume 1 (Lessons 1-25).Essentials of Music Theory 3.0:
Educator 1-3 (CD-ROM PC/MAC)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The award-winning theory software, Alfreds Essential's of Music Theory, is now available in a new and updated Version 3! This software features a fresh new interface and more activities to teach students everything they need to know about music. Appropriate for ages 8 to Adult. PC/Mac compatible.
Volume 1-3 (Lessons 1-75).Essentials of Music Theory 3.0:
Network 1 (License PC/MAC)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The award-winning theory software, Alfreds Essential's of Music Theory, is now available in a new and updated Version 3! This software features a fresh new interface and more activities to teach students everything they need to know about music. Appropriate for ages 8 to Adult. PC/Mac compatible.
Volume 1 (Lessons 1-25).Essentials of Music Theory 3.0:
Network 1-3 (License PC/MAC)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
The award-winning theory software, Alfreds Essential's of Music Theory, is now available in a new and updated Version 3! This software features a fresh new interface and more activities to teach students everything they need to know about music. Appropriate for ages 8 to Adult. PC/Mac compatible.
Volume 1-3 (Lessons 1-75).Mini Music Guide:
Music Theory Essentials (Book)
By Andrew Surmani, Karen Farnum Surmani, Morton Manus
Over 220 pages of easy-to-understand theory lessons! Alfred's Mini Music Guides provide essential information in a convenient size. Take these books anywhere you want to go. Designed for students of any age who want a better understanding of the language of music, Music Theory Essentials is the most useful compact theory method available.
Alfred's Music Playing Cards:
Classical Composers (Card Deck)
By Andrew Surmani and Karen Farnum Surmani
Alfred's Music Playing Cards: Classical Composers are an exciting and innovative resource to help students become familiar with the great composers. These are real playing cards divided into four suits, each representing a different compositional era of music: Renaissance, Baroque, Classical, and Romantic. Each suit contains 13 composer cards with the composer's likeness, nationality, birth and death dates, brief facts about his or her musical life, and important compositions. Four jokers are included as well, each containing a brief outline of the corresponding musical style period.
Alfred's Music Playing Cards:
Instruments (Card Deck)
By Andrew Surmani and Karen Farnum Surmani
A fun and innovative way to learn about musical instruments! These are real playing cards divided into four suits, each representing a different family of instruments: brass, woodwind, string, and percussion. Each card shows an instrument's image and includes facts about its origin, design, and use. In addition to the 52-card deck, four jokers provide brief descriptions of the corresponding instrument families. Deal me in!
Copyright Handbook for Music Educators and Directors, 2nd Edition
By Pam Phillips and Andrew Surmani
The Copyright Handbook for Music Educators and Directors, 2nd Edition provides a concise overview of the key aspects of copyright law that affect music educators and directors in the United States. Designed to provide answers to the most common questions raised by educators and directors, this resource makes it easy to find specific answers and is arranged in a user-friendly question-and-answer format. For ease of use, a thorough Glossary of Terms and an extensive Index are included. Not meant to replace legal counsel, the Copyright Handbook is a starting point for music educators and directors with questions concerning copyright. Topics: How to determine if a work is protected by copyright, The use of print music and lyrics, The use of audio, The use of video, Digital products and the Internet, Performance rights, Composing and arranging.
The Music Products Industry as Part of a Collegiate Music Industry Program’s Curriculum
By Andrew Surmani and Carl Anderson
This study examines the inclusion of the music products industry as part of an overall music business curriculum in collegiate music industry programs. Historically, most music industry curricula have focused heavily on topics such as recording, live performance, music publishing, music licensing, music and media, and artist management. While some of these traditional music fields have seen wide-sweeping changes in their business models in recent years, the music products industry has continued to be a relatively steady and significantly relevant part of the overall industry, with many job opportunities for music industry graduates. However, coursework reflecting this portion of the industry is often underrepresented or even completely absent from many curricula. This study defines the music products industry and its component parts. It further examines the curriculum of many collegiate music business programs as correlated with the employee candidate skills and knowledge needs of retailers and manufacturers of the music products industry through two research studies.concerning copyright. Topics: How to determine if a work is protected by copyright, The use of print music and lyrics, The use of audio, The use of video, Digital products and the Internet, Performance rights, Composing and arranging.
Travel in the Time of (and After) COVID
By Andrew Surmani
November 2021
When you ask adults about the most rewarding experiences from participation in a school ensemble music program, they invariably recount tales of tours and performances away from school. These include performances in the local town, at a rest home, music festival, or a trip to another community, state or country. For many directors, the thought of planning travel right now can be daunting. We are still in the throes of the worst pandemic in over a century; health concerns are high, budgets are tight, and the red tape to plan a tour with a school and district can be daunting. However, if we can all take a moment to think of all the rewards to students and school ensemble programs, one begins to see that the benefits far outweigh the hassles.
On the Road Again
By Andrew Surmani
November 2022
LAST YEAR IN TUNE LAUNCHED a first annual feature article on music travel with students, and as a follow up this year’s edition might be subtitled, “My, how have times changed.” We went with a more descriptive one. But, yes, in one respect, the environment for travel in general has changed dramatically in comparison to the
environment just a year ago. After more than two years of being locked down with severe and constantly changing restrictions on safety protocols and what we can and cannot
do in person, travel is more than just a possibility. We’re all yearning to do what we as humans love doing more than anything else—interact in person with other humans, and many of are now doing just that. There’s a whole beautiful world out there to explore, new people to meet, new cuisines to sample, and of course, great music to perform and experience.
Creative Fundraising
By Daniel Gregerman and Andrew Surmani
October 2023
This is a moment for music education funding. While we won’t go so far as to say that the war against the arts in education is over, it’s no longer making headlines the way it has in the past. There’s some budget money out there, but more importantly, a recognition of the value of the arts in education. That said, for many programs, fundraising is still needed, but a new, modern approach is in order. The world has changed since the bake sale reigned as the driver of the band trip. There are things that we, and our students don’t want to be doing. School admins are also conscious of all sorts of new societal norms and are more cautious when it comes to allowing certain activities.
Making Plans
By Andrew Surmani and Daniel Gregerman
December 2023
One of Benjamin Franklin’s greatest quotes from 1790 was, “If you fail to plan, you plan to fail.” It still holds true to this day and especially in the world of student travel, where in the post-COVID world, the conditions for travel have changed dramatically.
As a director creating a trip, you will of course need a plan, and will be presenting that plan to many stakeholders. Depending on its scope and duration, those stakeholders can include students, parents, administrators, board members, fundraising companies, etc., each with a different perspective. A solid plan that anticipates those views, and includes concurrent contingencies will allow you to present it, and if needed defend it, as well as answer questions with the utmost confidence. As your proposal is formulated and your fundraising strategy is outlined, it is important to think of every question that could be asked from any stakeholders. Answering these in advance will make for better responses and a smoother approval process overall.
An Evolving Landscape
By Andrew Surmani and Daniel Gregerman
April 2024
The process of choosing repertoire can include selecting music for all styles of bands, choirs, and orchestras, as well as individual students performing as soloists, members of a pit band or a theatrical cast. This can include concert idioms, jazz band, marching band, method books, guitar and piano books, technique books, theory and
history books, and other classroom material. The process also involves reviewing all the materials that are sent out regularly by publishers and retailers featuring new music and best sellers from their catalogs. These days, consideration must also be given to music delivery, as most music available onlne, some with audio and scrolling scores.How directors make those final decisions, when and how often they order, and what styles to order, can vary from school district to school district and director to director. Today, there's also the matter of format; print or digital.
Mastering a Masters
By Andrew Surmani and Daniel Gregerman
October 2024
The music industry is in a constant state of evolution. And, when we refer to the “music industry” we are also including music education as a critical part. For most of us, at a minimum, we hope that a majority of our students go on to become great audience members and arts supporters who will keep the arts alive in schools and in our communities. However, we also have students who want to go on to be world class performers, music educators, composers and songwriters, DJs, producers and various other music industry professionals. In an ever changing world of new technology, including artificial intelligence, virtual reality, augmented reality, and Web 3.0, we are constantly being challenged as educators to keep up with the ever changing landscape. e alternative is becoming dinosaurs while our young students create incredible new content, get it out there to the masses via their social media channels as content creators and/or in uencers, and leave us behind. We must also realize that sitting in our classrooms could be the next inventor of a better way to listen to music, a better way forward for music publishing or to build and produce musical instruments and equipment. It’s a harsh way to look at the future, but we have to be realistic about upgrading our and con-tinually stay on top of the changes
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Blog
Andrew and Carl Anderson where honored to present their paper, The Music Products Industry as...Andrew did a presentation before the United States Association for Small Business and...